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DUAL PRICING CREDIT CARD PROCESSING PROGRAM
ZERO COST. FULLY COMPLIANT. CUSTOMER FRIENDLY.
DUEL PRICING CREDIT CARD PROCESSING
The Dual Pricing Program is a Federally compliant program allowing business owners who accept credit card payments to eliminate merchant processing fees.
Dual Pricing Programs, when implemented correctly, are legal in all 50 states per the Durbin Amendment which states that businesses are permitted to offer a discount to customers as an incentive for paying with cash.
HOW DOES A DUAL PRICING PROGRAM WORK?
When a customer chooses to pay with a credit card, a small convenience fee is added to the purchase to cover the processing cost. Customers paying with cash avoid this fee—so they’re rewarded for using cash, and you no longer absorb the cost of credit card transactions
HOW WILL MY CUSTOMERS REACT?
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We have found this to be a non-issue. The percentage added to each transaction has minimal impact to the customer, but for you as a business owner, savings is quite crucial.
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As this is an ever-growing best practice for businesses this will be something customers see as a small price to pay for the convenience and rewards program associated with using a credit card.
IMPLEMENTATION
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The Dual Pricing Program is implemented by posting simple signage stating that all posted prices are cash prices. Optimal Processing Systems will automate your hardware so that the 4% non-cash adjustment is consequently added for those customers utilizing any other method of payment rather than cash (basically credit cards).
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Also, you are forbidden by Visa, Mastercard and the Processor's rules benefit on a credit card transaction-which could happen in the event that you accidentally charged more than you were being charged by the processor. By using the OPS Dual Pricing program, we establish an appropriate pricing for you to guarantee you remain within every guideline. ​
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MOVING FORWARD
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Optimal Processing Systems is adding millions to the bottom line by implementing the Dual Pricing Program. We would be happy to help you as well!
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Reach out to Optimal Processing Systems and we will prepare a cost analysis. The analysis will show you the actual dollar amount we can put back in your business every single month, without adding any expense, product to sell or sales growth!
